Summary
LAST time, we examined how to effectively write the first two paragraphs of a cover letter using an easy formula and examples.
That formula works because finding a job is a sales process. Your cover letter is part of your sales literature, and the hiring companies are the buyers. In any sales situation, the product must benefit the buyer, from the buyer's perspective. He wants to know, "What's in it for me?" Just as you tune out the dishwasher salesman who drones on about the machine's lack of noise when you're interested in its environmental efficiency, the hiring authority wants to know, "Can this person do what I want? Will they be good at it?"See the full content of this document
Extract
With Cover Letter, Leave 'Em Wanting More?
So if what you've put forth isn't what he's looking for, it doesn't matter what you've accomplished. That's why you should relate words from their ad to your experi...
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