Summary
Journal Register Company announced Thursday that the company's flagship newspaper, the New Haven Register, will participate in the Google Print Ads program. The print advertising initiative creates a new online marketing channel that allows advertisers to purchase newspaper space and special themed section content. The New Haven Register joins more than 50 major newspapers across the United States that are participating in the Google program.
Commenting on the company's ability to partner with online industry leaders such as Google, Chairman and Chief Executive Officer Robert M. Jelenic said, "We believe Google's technology will help us manage our advertising inventory more efficiently and we will continue to explore opportunities to enhance revenues, especially with non-traditional newspaper advertisers."See the full content of this document
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Register Will Partner with Google
Journal Register Company is a leading U....
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