Summary
CNN, in a battle with Fox News Channel for viewers and trust, has a new ad campaign for CNN.com that evokes ESPN's hip and funny "This is SportsCenter" campaign. In eight ads that will run on various Turner Broadcasting channels, CNN sends viewers to its cnn.com Web site, which was very popular on Election Day, as it showcases CNN's Christiane Amanpour, Wolf Blitzer, Anderson Cooper, Lou Dobbs, Dr. Sanjay Gupta and Paula Zahn in simple scenes set in a workplace.
Each ad ends with the sound and screen view of the quickly typed slogan "CNN.com: The power of CNN under your command."See the full content of this document
Extract
Cnn Pushes Site in Ads for News 'at Your Command'
In one, a young woman responds to Amanpour's statement that "We don't know; we're waiting" on an Iraqi warlord by saying, "Can't you make something up?" Amanpour responds, "No, no. I'm a ...
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